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Our Story

BRANCHES
FLEET
COVERAGE
MANPOWER
WAREHOUSES
- To become the leading distributor in the region for FMCG, Technology, Stationery, and Commodities
- To have at least 20 Adiyat products in every Sudanese household
- To add value to society through impactful contributions
About Us
We are here to serve best services with 30+ years experience
Adiyat Group, established in 1992, is a pioneering private Sudanese company with a proud legacy of over three decades in trade and distribution. Rooted in Sudan, Adiyat has grown to become a trusted name in various industries, with a strong regional presence in the UAE, Saudi Arabia, Turkey, and across Africa.
Our business spans the import and export of a diverse range of products, including:
- FMCG (Fast-Moving Consumer Goods)
- Technology Products
- Stationery Products
- Commodities
Adiyat began its journey by serving local markets and specializing in the distribution of essential goods. By 2004, the company had developed a comprehensive distribution network across Sudan, ensuring product availability in even the most remote areas. In 2018, Adiyat expanded into export commodities, leveraging Sudan's rich agricultural resources to supply global markets. By 2019, the company entered the manufacturing and private labeling sectors, adding significant value to its offerings and enhancing its competitive edge. Today, Adiyat is a multifaceted organization operating across Africa, Asia, Europe, and Australia. While rooted in Sudan, Adiyat's vision and operations are global, reflecting a commitment to excellence, innovation, and sustainability.
BUSINESS SEGMENTS
Segments: That Define Us

HOME CARE

PERSONAL CARE

TECHNOLOGY

SOLAR ENERGY

FOODS

OFFICE & SCHOOL SUPPLY

COMMODITIES

NUTRITIONS “RUTF”
Adiyat Timeline
The Adiyat Story: Key Achievements Through the Year

Establishment
Company established in April 2004, in the current building

Unilever Agency
Company established in April 2004, in the current building

First Jump
coverage to 20K man power 450 and opened 8 branches

Savola Agency
Company established in April 2004, in the current building

Adiyat Brands
Started manufacturing & private labeling

Adiyat Technology
PC’s , Printers Telematics Solutions , Servers and Storage
Group Timeline
Adiyat Group: A Journey of Growth and Expansion


Adiyat Trading & Investment
FMCG & Technology Distribution


DAN Trading & Investment
Group procurement


Hoyman Industries
Group Manufacturing


Hoyman International
Paper and commodities distribution


DAN Trading & Investment
Group procurement


Hoyman International
Group procurement
Our branches
Nationwide Reach: Our Branches in Sudan

DONGOLA
BRANCH
PORTSUDAN
BRANCH
ATBARA
BRANCH
KHARTOUM
HEAD QUARTERS
SHANDI
BRANCH
KASSALA
BRANCH
GADARIF
BRANCH
SENNAR
BRANCH
MADANI
BRANCH
KOSTI
BRANCH
EL OBEUD
BRANCH
NYALA
BRANCH
Channels & Classifications
Market Segments: Channels and Outlets Overview
Simi Whole Sales
300 Outlets
Super Market
500 Outlets
Modern Trade
10 Outlets
Whole Sales
100 Outlets
Stationary Stores
350 OUTLETS
Retail
26,000 Outlets
Reseller
350 Outlets
Corporate
100 Clients
NGO’s
30 Clients
Horeca
150 Outlets
Pharmacy
1000 Outlets
ADIYAT GROWTH INDICATORS
Charting Our Growth Journey
X40
FLEET
X10
MANPOWER
X40
SALES
X7
COVERAGE
BUSINESS SEGMENTS
Segments: That Define Us

PERSONAL CARE

HOME CARE

FOODS

TECHNOLOGY

OFFICE & SCHOOL SUPPLY

COMMODITIES
Social Responsibility Projects
Driving Change with CSR Initiatives

International Handwash Day
Sponsored by lifebuoy

Breast Cancer Awareness Days
Sponsored By Jasmin

International Oral Care Day
Sponsored By Signal

A’Deel Almadares
“school Rehabilitation Campaign”
Sponsored By Adiyat & Unilever